M.I.T
( Art Direction )
M.I.T ( Meanwhile in Tokyo ) is an experience package for those young people willing to explore and benefit from this exciting city.
The consumption habits of Generation Z changed, as well as their communication, way of perceiving and understanding the world. The interaction of young people with others is through their devices, resulting in isolation from society.
The concept «Hikikomori» is a Japanese term that describes a lonely person away from social contact and enclosed within four walls. They maintain contact with the outside world only through the computer, television and online video games. Our big idea is to give them visibility and help overcome their weaknesses.
Discovery the city with VR glasses collaboration with Ray-Ban and found out that has been #MadeInTokyo.
We have created a digital platform to immerse yourself in the exciting events, catwalks, photo booths and exhibitions for supporting those artistic vibes of Hikikomori people…
We have created a new clothing brand that captures the essence of Tokyo, take it wherever you want… make your way back at any time!
To present the call to action of our project we have developed an advertising campaign video. We want to create a community, get to know each other and explore Tokyo… What is difficult to explain with words.
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