Cultural map is a project that tries to attract a more respectable tourist and demystify the most affected areas of the Barcelona city center, such as: El Gótico, el Raval and la Barceloneta. The concept is to promote culture and art for a more sustainable tourism.
Barcelona is a city rich in culture, offering many museums and activities every day. Through the campaign, culture is promoted by creating a brochure to give visibility to the city’s museums. Where the user, in addition to living the cultural experience, will obtain a T10 from the metro thanks to a points program.